There's a buffalo rancher in Montana who noticed something. When a storm rolls in, cows turn and run. They try to outrun it. But storms move faster than cows. So the cows stay in the rain longer, getting soaked, shivering, miserable for hours. Bison do the opposite. They walk directly into the storm. Head down, shoulders forward. By charging toward it, they pass through faster. Less time wet. Less time cold. Less time suffering. Same storm. Different strategy. Entirely different outcome.Read more →