Anthropic's marketing is a masterclass in asymmetric warfare.
Instead of burning cash fighting OpenAI head-on, they leverage controversy for free publicity — rejecting the Ministry of Defense deal generated headlines no ad buy could match.
When they do spend, they're clever about it. Search "Mistral" on the App Store and you won't find Mistral — you'll find an ad for Anthropic. They're not poaching from the market leader; they're quietly vacuuming up the cheaper alternatives.Read more →
Anton A
OpenAI's pricing tells a story: $20 → $200 → $2,000 → $20,000. The trend is obvious, and $20,000 is far from the ceiling.
Most engineers aren't maxing a $200 subscription. Without serious automation, that's already enough to keep a human typing prompts 24/7.
Check out Paperclip — a marketplace to "download any business" as a fully automated agent fleet. Imagine launching Airbnb clone in one click - with 0 user base.
While everybody chases tech - nobody can guarantee distribution.Read more →
The farmers and programmers analogy: one operator with heavy machinery replaces a hundred shovel-wielding workers. Question isn't whether to use the machine. It's whether u know enough to notice when it's digging in the wrong direction.
U will build shitload. Whether u sell and capture $? That's the game.
Just remember: in food industry neither farmers nor gardeners earn CEO level payouts.Read more →
Hard truth tho: the best engineer who cant sell works for someone who can.
The actual play isn't eliminating middlemen. It's becoming the middleman. The indie hacker thesis. 35% of 2024 startups had solo founders. One person, one product, one signature line.
Begin by building a copycat services for yourself. Not a shiny new idea that requires validation and hope customers will love. Build the first product for yourself, be it www search, custom AI agent or anything else that u use daily.Read more →
One person + AI agents now outputs what used to require a team. Not cuz AI is magic—because the coordination overhead of borrowing capabilities (copy, design, research, basic code) just disappeared.
This unlocks a Cambrian explosion of micro-tools. Robin Sloan called it "home-cooked apps"—software u build like a meal, just for urself. No product-market fit meetings. No edge cases for strangers.Read more →
I built DevBrain. My own search engine. Not for the internet—just for my internet. A few thousand articles from indie devs I value. No SEO-gamed content farms. No Medium clickbait. Just signal. After 1 year of accumulating knowledge and fixes, it replaced Google for my programming searches. Ur domain expertise is the moat.Read more →
don't settle for walled gardens
the model is the engine. the agent layer is the car. u'd be insane to buy a car that only runs on one brand of gasoline.
models are commodities. the cage is the product. walk outRead more →
change the narrative. the ai industry is racing to build the most impressive walled garden. the company that opens theirs first rewrites the story from "who's the biggest monopolist?" to "who's the most confident?" people choose platforms. they escape cages.
do the unthinkable.Read more →
the ones who would switch? that's the most valuable signal u'll ever get. ur model is weaker for their use case. right now users just... leave. no feedback loop. no data. just churn. with an open platform, u'd know exactly where and why. live competitive intel — not thru surveillance, thru choice.Read more →
heres is an idea for ai labs: open ur tools to competitor models.
imagine anthropic letting users point cowork at gpt or gemini. not as a gimmick — as a first-class feature. u open cowork, set up a task, pick ur inference provider. anthropic's orchestration layer becomes the browser. users choose the search engine.
what would actually happen?Read more →
There's a buffalo rancher in Montana who noticed something. When a storm rolls in, cows turn and run. They try to outrun it. But storms move faster than cows. So the cows stay in the rain longer, getting soaked, shivering, miserable for hours.
Bison do the opposite. They walk directly into the storm. Head down, shoulders forward. By charging toward it, they pass through faster. Less time wet. Less time cold. Less time suffering.
Same storm. Different strategy. Entirely different outcome.Read more →
Transformer architecture: an engineer demos chat-with-ai and gets shut down from above. OpenAI runs with it via ChatGPT and suddenly Google's playin catch-up with its own invention.
Yet google controls distribution, capital, and the signature line.
Medieval guilds understood this. Artisans owned their mark. You couldn't ship without your sign-off. Industrialization broke that pattern—factory owners captured what craftsmen produced. Now we're surprised when the pattern repeats in software?Read more →
I find newsletters way more interesting than just, Google search results. Unfortunately, my newsletters-only inbox has 300+ items to munch through, and seriously, I already don't even remember what I read last week.
Plus, I'll often remember reading some really good piece in a newsletter, somethin' that'd be super helpful right now. But try finding that specific one? It's like a needle in a haystack.Read more →